FAIRTRUNK by DARSHANA GAJARE
Fairtrunk a social enterprise founded by Darshana Gajare is a marketplace for ethical brands. The idea is to help consumers choose sustainable products by making them accessible and also by making product discovery easy & fun. The aim of Fairtrunk is to help consumers choose sustainable products by making them accessible and also by making product discovery easy & fun. Fairtrunk brings all sustainable brands on one platform and helps small brands connect with social enterprises for product development.
A marketplace for ethical brands
“All the credit of starting Fairtrunk goes to the documentary ‘The True Cost,’ it gave me a new perspective towards fashion as we see it and know it. The Slow fashion movement has been going on around the world for sometime and I would like to play an important role in taking it forward in India.”- Darshana
What started in 2016 as a blog, evolved into this digital platform where people can learn more about Sustainable Fashion, discover conscious brands, collaborate with makers, designers, students and even consumers to create change. Apart from the-commerce sphere, Fairtrunk also hosts a bunch of offline events with industry insiders to spread awareness about this relatively niche idea of sustainable living in India.
Darshana is also actively associated with the Indian chapter of Fashion Revolution which is globally renowned lead voice in creating dialogue around ethical fashion and sustainable living.
With a portfolio of over 25 brands with more than 30 in the pipeline, it’s evident that there was a gap in the Indian market for a concept like this and the fact that Fairtrunk is doing a brilliant job of fulfilling it.
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