FOR SAREES by RITU OBEROI
For Sarees started in mid 2015 as a passion for sarees and love for Indian looms. It soon turned into a business preposition re-uniting the Handloom Sarees with Modern “Saree Lovers” who were short of time to visit exhibitions. Our endeavour is to bring these exhibits right at the doorstep of our customers.
“Much before any Saree pacts, I was a regular with my Sarees at work because of sheer passion for handloom and sarees.” - says the founder Ritu, who had been a media sales professional for a decade before taking a sabbatical. It’s during that sabbatical that she decided she didn’t want to go back to the corporate world but instead pursue her passion. Three years later her passion has evolved into a thriving a business organisation.
The brand is associated with weavers in rural areas and a lot of self help groups to curate a wide horizon of weaves that are usually available only in exhibitions.
“Our latest effort #iworkinasaree is to promote younger girls to choose Sarees as a formal wear at work too.”- says Ritu, who is keen on extending the saree culture in millennial & gen-Z women. They are promoting Kunbi, Ikkats, MulMul and quirky printed sarees, for this segment .
Along with the sarees, the brand also curates dupattas, fabrics, silver jewellery and handmade craft items that are perfect for gifting.
IN SERVICE OF SISTERHOOD, BY TEAM BEBADASS