MRITTIKA by VISHAKHA & NANDINI
Mrittika is a for-profit Indian startup that works closely with the country's textile communities to make bags and scarves using traditional Indian textiles and leather alternatives. The brand also practises sustainability and encourages conscious fashion by keeping waste to a minimum and upcycling textiles in the lining of the bags and packaging (which is completely plastic-free).
‘Mrittika’ is a Sanskrit word that means, ‘born from the earth.’
The decision to name the brand so came from the earthy calling that the founders wish Mrittika’s products to deliver to their customers. They believe that there is a certain connection to the earth that human beings bear. This connection is evident in the attractiveness of the rustic and uneven quality of handmade fabrics. Therefore, in a mechanised world full of synthetic products, Mrittika’s products are meant to remind its customers of their roots.
The founders and friends met while preparing to become engineers, a path that both later realised was not for them.
Vishakha is a motor-bike riding nomad with a formal training in textile designing. The explorer in her exposed her to the rich cultural heritage of India and the kind of potential it holds when it comes to handicrafts. Her business partner Nandini has always been into fashion and after her training in Knitwear & Textile design her path and intentions collided with Vishakha’s ideologies. Both of them, having had sufficient exposure abroad knew that they ultimately wanted to come back to their motherland and do something holistic. That is how one afternoon in San Francisco Mrittika was conceptualised and a year later it became a reality.
Mrittika’s goal is to be recognised and revered among both customers, as well as craftspersons as a socially conscious, transparent and sustainable brand.
Through their brand, they are committed to benefiting traditional artisan communities and all the other people who work with them while ensuring that their products reach customers at affordable prices. On an average, 25% of their product price is given to those who make it and if you don’t know industry standards, that is a lot as compared to the commercial industry standards where the maker usually gets under 5%.
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