Science, nature and beauty are unarguably the most brilliant constructs of this world, and Daughter Earth works at the cross-section of these three. An ayurvedic skincare brand, it is disrupting the status-quo and causing quite the rage in the beauty and wellness industry.
And whence it came into being…...
The premise was clear—women shouldn’t have to compromise between what’s natural and what’s effective. The need for Daughter Earth was felt when the the founder, Prasanthy Gurugubelli and her team observed that existing luxury skincare brands were missing out on this balance. Albeit well intentioned, these brands were using natural products without sufficient scientific rigour. Some brands would even formulate products with a high concentration of essential oils (Jasmine, for instance) that have known allergens and skin irritants. This lack of fidelity to science among existing brands, prompted the creation of Daughter Earth in 2018.
But what maketh this brand….
Daughter Earth is envisioned as being the most rigorously researched and scientifically formulated skincare brand with plant-based bioactives. Its team is a lot that is analytical and scientific in education and approach, but which is committed to harnessing Ayurvedic traditions. Such alchemy then translates into a range of enriching products, from the most rejuvenating skin care serum, a vitamin E blushed lip and cheek tint, an amazing Mocha body scrub, among others!
Daughter Earth has a personality that is clean, scientific, ethical and conscious. Its processes are reef-safe and cruelty free, with no animal or animal derived ingredient, as certified by PETA. The brand also cares deeply about afforestation and girl child education. Angelic, ain't she?