As brown women, our quest for a sunscreen that truly caters to our unique skin needs can be quite a challenge. We’ve all experienced sunscreens that leave the dreaded white cast on brown skin because they were not formulated for Indian skin, or the ones with greasy residues that make you shine like an oily dumpling or the ones that straight up smell like a vodka shot. Basically, it’s hard to find a good sunscreen, let alone one that is made in India, for Indian women, by Indian women!
Friday Feeling, founded by sisters Kavya and Divya Rai, is a formulation-first skincare brand with products that work for all and are fun to use. The sisters launched the brand with sunscreens that took them almost two years to formulate- ‘Second Nature’ and ‘Golden Hour’.
We got to sit down with Divya to learn more about Friday Feeling and her entrepreneurial journey so far.
“Early 2020, Kavya and I got really into skincare and the science of it. The idea for sunscreen came to us because I personally had a bad sunburn experience. The idea of reapplying the sticky, greasy sunscreen on a hot day was not appealing at all. We wanted to develop a sunscreen that not only provided broad spectrum protection but also felt just like skin.”- Divya Rai
Here’s how Friday Feeling stands out:
Friday Feeling places a strong emphasis on comprehensive formulation, carefully considering the ratios of different ingredients. They purposefully avoid incorporating hyped-up or trendy additives for the sake of marketing. Notably, their sunscreens are thoughtfully designed without actives, ensuring seamless integration into daily skincare routines without concerns about potential interactions with other products.
From the outset, Friday Feeling has prioritised creating a brand experience that goes beyond product effectiveness. They value the design and tactile aspects of their products, embracing fun designs and vibrant colours. Additionally, they are highly mindful of how their offerings feel on the skin, aiming to provide a delightful sensory experience with every use.
Unique Business Model
Friday Feeling breaks away from the discount-driven beauty industry. They prioritise quality ingredients and techniques over inflated prices and constant discounts. By offering products at their true value, they aim to satisfy consumers and resist impulsive purchases.
Honest but never boring, Friday Feeling is here to make you feel your best while ensuring your skin is protected.
Shop Friday Feeling sunscreens at www.fridayfeeling.co