Mrittika is a for-profit Indian startup that works closely with the country's textile communities to make bags and scarves using traditional Indian textiles and leather alternatives. The brand also practises sustainability and encourages conscious fashion by keeping waste to a minimum and upcycling textiles in the lining of the bags and packaging (which is completely plastic-free).

‘Mrittika’ is a Sanskrit word that means, ‘born from the earth.’
The decision to name the brand so came from the earthy calling that the founders wish Mrittika’s products to deliver to their customers. They believe that there is a certain connection to the earth that human beings bear. This connection is evident in the attractiveness of the rustic and uneven quality of handmade fabrics. Therefore, in a mechanised world full of synthetic products, Mrittika’s products are meant to remind its customers of their roots.

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